Corporate press office activities: corporate relations, organization one-to-one interviews, speaking opportunity, press lunch, lobby activities
Product press office: product placements, product reviews, open days, launch press conferences, press trips, press lunches.
Content management of Twitter account @TheSmarterWork, of Plantronics Facebook page and of account @Plantronics_IT; content management of Facebook page and Twitter account @bitmilano for Bit –International tourism exhibition; content management of Facebook page and Twitter account @Host2013 for Host 2013.
Consulting and selection of celebrity for events, conventions, press conferences (e.g. presence of Fabrizio Fontana at Plantronics Partner Event and at Host 2013 press conference; organization of photoshooting of Margherita Buy in Borgo Egnazia for the cover story of travel magazine Marco Polo)
Organization of press conferences, sales meeting, presence at exhibitions, press office support for events
Development of communication campaigns and media plans for IT and travel industry (e.g. media plan for FileMaker; billboard campaign for Provincia of Salerno in London during WTM 2011).
Elaboration of case studies/best practices (e.g. case histories of FileMaker for IT and non IT customers).